Click on those little text ads saying "Scary Accurate Horoscope" or "Shocking Online Horoscope," and you may well be linked to premiumastrology.com. In 2010 its homepage featured a young brunette as "Norah," but as of Feb. 2011, the model who represents "Norah" has suddenly become AN OLD GRAY-HAIRED LADY. Don't be fooled. "Norah" is not an astrologer or psychic, nor even a person. She is a front for a large corporation advertising several bogus online psychics, including the notorious Gabriella. The new "Norah" is still offering a free "reading" which her site even admits is not real or accurate. Click on "Terms of Service" on the bottom of the homepage and you will find in the long 15-part legal disclaimer:
ALL READINGS ARE FOR ENTERTAINMENT PURPOSES ONLY AND NO GUARANTEE CAN BE GIVEN AS TO ACCURACY.
THE EDITOR IS NOT RESPONSIBLE FOR HOW YOU INTERPRET OR APPLY ASTROLOGICAL OR DIVINATORY INFORMATION AND ALL THE CONTENT PROVIDED. ALL READINGS ARE FOR ENTERTAINMENT PURPOSES ONLY AND NO GUARANTEE CAN BE GIVEN AS TO ACCURACY.
This disclaimer and other changes in the site were made in response to hundreds of online complaints about "Norah." Horoscope Review first outed her as a fake in August 2010.
Still believe Norah has the answers? If you're game, here's how to play: Enter your name, email, birthday, your "star sign" (correctly called your "Sun sign"), and choose a "wish" from a drop-down menu. You will soon receive an email from "Norah" that requires your confirmation. You have now "opted in" to receive her emails. Her long, long messages are entirely computerized, and everyone gets the same messages, with only a change of name and birth date.
The message may try to persuade you that "Norah" is not a slick business entity but a born psychic; gives you a computerized "mini-reading" that could apply to anyone ("Love plays an important role in your life"), and declares that good luck is coming your way, but you of course need to pay $79 for Norah's services to help you make the most of it. She'll also send you extras such as ebooks. But it's smarter not to give her any money in the first place, because there is no "Norah." There is only a corporation that knows how to extract money from anxious or ignorant people.
Real psychics don't need to advertise; word-of-mouth suffices. Some people use telephone psychics or online psychics as counselors or sounding boards. That's fine. I just want the world to know Premiumastrology.com does not deliver what people pay her for.
(This review was updated on 14 February 2011.)
(Note: Norah keeps changing herself and her website. Sylvia's original review of Norah's site was posted here back in August 2010.)